Since there was essentially no reward/valence for generating that extra output the responsible PVs were less and less motivated to perform. Another reason why the valets lost their sense of responsibility was their disillusionment towards their job. When the hotel first started operations it was assumed that PVs would serve as multi-role servants to the guests. However, as time went by, these valets were being relegated to cleaning duties and their other tasks being taken on by other staff members. This sense of being mislead, on top of unrealized tip earnings (as promised by Scott), might have caused many of the valets to loose faith in the system. So how do we correct this problem and get the valets to perform to their maximum potential? Well, this is a delicate issue in light of management's current philosophy towards punishment. Scott did not believe in disciplining poor performers. He was very lenient and gave his staff a lot of discretion. So in order to motivate the staff a better reward system has to be established. Ask what the employees like in terms of perks and tie these rewards into performance. Recognize good performers publicly so they know they are valued within the company. Instead of giving the "associate of the month" $200, give him a reserved parking space. Many of the employees probably commute and given the inadequate