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Involved in creating a Strategy: develop a long-range plan, align internal functions in support of the plan, and adjust based on opportunities.
Mission Statement: describes a business organization in terms of goods, market, services and client needs.
Marketing
Pricing Strategy: Price Skimming, introduce a product with high initial price and lowering the price over time
Penetration Pricing: Selling new products at low prices in the hope of achieving…
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