WANTED.. The who, what, when, where, and why
MARKETING
IS..
o An action or
business of promoting and selling product or services o Strategically
thinking about how to earn a profit for supplying product or services. MARKETING
IS…
o Having a deep
understanding of consumer needs and wants o A blend of art,
applied and behavioral science.
SUCCESS IS
IN THE
MARKETING
Innovative idea
Detailed market research Clever promotional strategy Click icon to add picture
EVERYTHING
STARTS WITH
AN IDEA
Solve a problem
Find a solution
Fill a need
KNOW YOUR
TARGET
Observe
Question
Test
PROMOTE
YOUR
BRAND
Package/Brand
Price/ Value
Market/Sell
T
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Prom
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Free Sample Mark
Article Mar keting A f n it
Data y Market i ng
Con base
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eting
B2B h Mark
Searcarketing
PR M
Viral Marketing
Underc
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Ca ll Cause M arketing Niche
Market
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Nefine
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Ev w a rk etin en slet g t t M er ar Ma rk ke tin etin g g
Mass Marketing ing ket g
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Mnadrk arke tingg ou e
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FREE SAMPLE MARKETING o Food samples o Wine tasting o Trial periods o Trial size o Test drive o Paint chips
DIRECT MARKETING o Sales catalogs o Internet sales o Email list o One on one demonstration o Televised home shopping o Multi level marketing
EVANGELISM MARKETING o Social media post
o Buyer to buyer
o Brand