PAM is a widely recognized brand in the cooking industry. But after many years of dominating the market, PAM started to see a downfall in sales. After months of searching for a reason why their sales were tumbling, they finally found out why. Grocery stores were starting to create their own alternative cooking sprays which were cheaper than PAM. The falling sales of PAM led their marketing team to develop ideas on how to bring back customers to their cooking spray. When PAM found out they had a problem with sales, they thought they should just focus on getting more consumers to buy larger amounts of PAM at once, several cans at one time for example. After focusing on this, they saw it didn’t work, so they stepped back and rethought everything. They noticed that customers only bought…show more content… The daughter muffin is having a boy over to their kitchen. The daughter looks at her father and sees how bad he looks. The father has been cooked with the bargain brand cooking spray and he is falling apart. The daughter has been cooked with PAM and is all in one piece and looking nice. The daughter then ask her father to leave because she is embarrassed to have her boyfriend meet her dad who looks terrible from being cooked with the bargain brand cooking spray. The daughter then goes on to tell her father how he should of listened to her and been cooked with PAM cooking spray. She continues with how PAM is new and improved and makes muffins come out in one piece. The commercial then cuts away from the father and daughter and shows a video comparing PAM and the bargain brand. The comparison was how well muffins came out of a muffin tin. The muffins cooked with PAM fell out of the tin with ease, while the muffins cooked with the bargain brand stuck to the muffin tin. After this comparison, they cut back to the muffins with the PAM motto, “PAM helps you pull it off”. The motto then ends the
