Pro Mujer Culture

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Product experience
$2.8 Billion have been distributed in small loans by Pro Mujer since 1990. In 2016, we have had 262063 clients, distributed $240 million in loans, provided 881,171 health services, and 141,078 cancer screenings.
As mentioned before, the services that are provided by pro mujer are:
We have had great success in helping women in poor communities throughout Latin America, and we have received great reviews and experiences. Check some out:

“Pro Mujer is more than a microfinance pioneer. No other institution so successfully delivers programs that meaningfully improve the health and livelihoods of very poor women… By staying true to their values, Pro Mujer has created an innovative, integrated approach that is replicable and poised …show more content…
Place strategy
Pro Mujer operates in Argentina, Bolivia, México, Nicaragua and Peru, and is based in New York City. By operating in a small region, Pro Mujer has been able to concentrate their work and resources into a specific and not too broad people, which allows them to prove good services. Most countries in Latin America suffer from great poverty, and with help of Pro Mujer, some families are able to get out of this cycle, have the sufficient need to have a good life and provide some things to improve their community.
Pro Mujer wants to empower women into being their best and to be entrepreneurs in their community. According to one of the officials working at the organization, “We believe that when you invest in women, you invest in the future. Women are the key to breaking the cycle of poverty. Given the right opportunities, women become agents of change.” The organization's goal is to help create (beginning with) a Latin America "where women thrive," by helping the low-income comen build businesses, access critical health services, and develop …show more content…
They have sometimes held press conferences with some of their current and previous clients, which have many good things to say about the organization, as it was shown in some quotes under Product experience. When you are donating through the website, you also have a required box where you have to fill in where you heard from about this organization. This helps them know which methods of promoting Pro Mujer are more efficient, and thereafter focus more on them and how to improve their impact
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