Products And Services Proposed For Sale And Rationale

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Marketing Plan: * Products/services proposed for sale and rationale

Our products that we chose to market were ice cold fruity drinks, ranging from smoothies to slushies. We chose these particular products because they not only fell in line with our Hawaiian theme, but because we knew they would be big sellers. With the hot weather and end of the year approaching, students just want a fast and easy way to chill out, so we figured why not with an icy cold drink. For an extra $0.10 customer could choose to add low-fat whipped cream on top of their drinks.

* At least 4 marketing strategy, publicity and promotions [8]

The marketing strategies we used in advertising our product were posters, social networking, announcements and word of mouth. In order to achieve the largest advertising market, we took to large demographic advertising platforms, even utilizing people with large influences to aide in promoting our product. On the day of we got Hanah and a friend to dress up as hula girls and attract customers by informing other that we were selling drinks that day. Since we wanted our name to be recognizable, memorable and distinct we decide to put labels on our cups, which had our product logo. What drink do you prefer? Pina Colada | Pink Lemonade Slushy | Blueberry Slushy | Mango Smoothie | Strawberry and Banana Smoothie | Lemonade Slushy | IIII III | IIII IIII I | IIII | IIII IIII IIII I | IIII I | III | Would you pay a $1.50 for a drink? NO | YES | 31 | 18 | Do you have any allergies that concern the making of these drinks? NO | YES | 49 | 0 | * Changes made to plan based on results of surveys [2]

After our survey, we saw that the Mango Shake and Pink Lemonade were the most anticipated drinks, and so decided on making the Mango Shake our more in stock product, followed by an average amount of Pink Lemonade, and less of the Pina Colada while still providing options to choose from. We also decided to lower our price to $1.00 in order to attract more customers.

* 3 changes that can be made in the future if the activity is to be executed again [3]

Three changes that
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