Main Message
The core message of this concept was adventure and life after 65 and not taking your foot off the pedal. It was an aspirational idea that also had an air of women’s liberation – finally, patients could do for themselves instead of doing for others
I like that they are saying you can start a new journey if you want to. We’ve done what we had to do and now it is time to do things for us – NYC
I enjoy my independence and this made me think ‘wow, I want to keep doing all those things’ – NYC
This is about the journey of life. Prolia gives you the strength to be adventurous by protecting your bones – CHI
This is about being active and meeting your life goals – LA
When I was diagnosed I went to ‘what if’ and maybe I wont be able to do things.…show more content… I heard that’s how you take Prolia – NYC
Once every six months. Taking a pill can be such a pain – NYC
Contact your doctor for 2 shots a year - CHI
Clarity of Execution & Relevance
Patients were regaled by the bucket list stories in the concept, and this tapped into their fierce sense of independence. It was exciting for them to see women their age getting out and enjoying life
They aren’t lying down and dying. They are out conquering the world – NYC
This is optimistic and exciting – CHI
This speaks to the heart and is uplifting – NYC
This is about what women do in addition to raising families – NYC
The bucket list approach was very relevant to the more vibrant, able-bodied, and financially stable patients in the groups
I like that they are saying you can start a new journey if you want to. We’ve done what we had to do and now it is time to do things for us – NYC
It is who I am and who I want to be in my life –
