1.0 EXECUTIVE SUMMARY Currently, the statistic that correlated the year 2013 and 2014 undeniably where it being the most remarkable year especially for the automobile industry. The reason is that vehicle and auto component sales, both are showing a decline in trend thru the monetary year that ended in early of this year which is on March. Automotive Component Association of India(ACMA) is one of the industry which showing the decline of 2%, with overall sales at Rs. 2,11,765 crores (USD 35.13 billion) compared to the previous year which is 2,16,000 crores. It is quoted from a press conference that be held for the auto component industry's performance review for the monetary year as being mentioned earlier. (NDVT Auto, 2014) Thus, this report…show more content… It is also true that following business ethics not only motivate employees but also help them to perform at their level best. The impacts of different ethical issues faced by Proton Car of Malaysia are discussed below:
4.1.1.1 Rights, Conflict and Responsibilities
Proton car don’t have the skill and technology to run this business swiftly while they was established in Malaysia. As a result they hired skill and technology from Mitsubishi Motor Corporation. Based on their technological and knowledge shifted they started to produce on their own effort. It means that Proton Car Corporation depends on the skill of the labours. They must give them some rights to motivate them and improve the profitability.
Next, conflicts are mainly conflicts interest. That means, conflicts may lie on the relationship of employees and Proton Car. As most of the employees is Malaysian. Proton Car is Government Organization and supervised by the employees of Mitsubishi Motor Corporation. It becomes hard for the local employees to be supervised by others who are not belongs to this…show more content… In GM case, Barra is trying to implement safety as the company’s competitive advantage to gain back customers trust and also to make GM vehicles “the safest in the industry”. There are three generics competitive strategies:-
1. Cost leadership strategy is a business strategy in which the organisation competes on becoming the lowest costs producer in its industry.
2. Differentiation strategy is a business strategy in which an organisation offers a unique product or service that is widely valued by customers.
3. Focus Strategy is a business strategy in which a company tailors its strategy to serve only a segment or a group of segments in the
