Propaganda In George Orwell's 'Animal Farm'

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At the end of chapter three, the pigs have changed the Animal Farm from what used be a place of equality between all animals, to a place of inequality by taking advantage of their leadership over the other animals.

All the animals on the farm had worked hard for the new harvest and were under the impression that they would all get to share the apples and milk that were in season. However, the pigs were taking all of it to mix into their own mash, without the other animals’ knowledge. Squealer is able to convince the other animals through propaganda and to accept that the betrayal is actually for the farm’s benefit, not just the pigs’ benefit. He is described in the book as a “brilliant talker” and able to “turn black into white.” Napoleon chose Squealer to give the speech because he knew the other animals would be persuaded by what he would say. …show more content…
You do not imagine, I hope, that we pigs are doing this in a spirit of selfishness and privilege?” This is the first example of propaganda because through plain folks Squealer is able to convince the animals that the pigs are working alongside the other animals and not against them. The repetition of “comrade” is used to show that they are all still friends and on the same side. He even goes on to mention that they don’t even like the taste of the food they are hoarding, as if to say it’s a burden for the pigs to eat it all by themselves. This is a tactic to try and make the pigs appear selfless as Squealer further explains with, “It is for your sake that we drink that milk and eat those

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