Proposal for Research on Fast Foods Essay

Words: 888
Pages: 4
Open Document
Proposal: Change in the fast food industry (we can take a specific restaurant like McDonald’s) to fight obesity
Fast food and obesity
The relationship between a nation's fast food consumption and its rate of obesity has been studied. Schlosser said "it seems wherever America's fast food chains go, waistlines inevitably start expanding."
Schlosser argues that the North America has the highest obesity rate of any industrialized nation. More than half of all adults and about one-quarter of all children are now classified as obese or overweight. Those proportions are believed to have increased dramatically during the last few decades, along with the consumption of fast food, with the rate of obesity among North American children twice as …show more content…
This move is another one of McDonald’s steps to appeal to health- and weight-conscious consumers.
P/S Here is some information that can be used as a base for our research. There are a lot of resources on-line as well as movies and publications on this topic. I’m sending you the list of the most popular ones. We could show a portion of a video in our presentation to make it more interesting. Let me know what you think about this topic. I think it will be very interesting to study it.

See also * Super Size Me — a similar 2004 documentary by Morgan Spurlock. * Caesar Barber, an American man who sued several fast food companies. * The Corporation — a 2003 Canadian documentary film critical of the modern-day corporation and its behavior towards society. * The Jungle — a 1906 novel by Upton Sinclair on the meatpacking industry. Fast Food Nation makes various references to it. * Reefer Madness — a 2003 book by Eric Schlosser examining migrant labor and the pornography and marijuana businesses in America. * McLibel: Two Worlds Collide — a 2005 extended update of film by Spanner Films documenting the McLibel Trial and Campaign. * Jennifer Government — a 2003 novel by Max Barry set in a hyper-corporate world, where schools, health care and almost everything else are run
Show More

Related Documents: Proposal for Research on Fast Foods Essay

Research Proposal For Campbell Food

Business Proposal for Campbell Foods I intend to open a fast food chain by the name of Campbell Foods. It will provide quality fast food products to the customers at affordable prices. Furthermore the fast food chain would target global expansion after accomplishing the set targets. The proposal will comprise of following parts: 1. Research work for proposed business 2. Strategic Analysis of business firm • SWOT analysis Business organizations recognized competitors with the help of SWOT analysis…

Words 989 - Pages 4

The Use Of Advertising

Advertising From fashion to food, advertising has proven integral for reaching out to target consumers. The sheer variety of products present within the consumer market means that advertising techniques differentiate from company to company; the main reason for this is that different companies attempt to convey different messages and as a result, have to adopt different methodologies in their advertising campaigns, as will be explored. For example, consider the following action-film adverts;…

Words 1382 - Pages 6

Macro Economic Analysis of Coca Cola Essay

for Students Free sample essays, research paper examples, term papers, example dissertations, writing tips and writing guidelines for high school, college and university students. Here you can also find information about custom writing services at which you can buy custom written papers online. This Blog Linked From Here | This Blog | | Top of Form Bottom of Form Linked From Here | | Thursday, December 30, 2010 Research Paper on Coca Cola Research Paper on Coca Cola Company Introduction…

Words 4049 - Pages 17

Proposal: Mcdonald’s Corporation Essay

MGMT 591: Leadership and Organizational Behavior Project Proposal Overview of Organization The organization that will be the topic of discussion in my final project paper is the McDonald’s Corporation. McDonald’s is McDonald's is the leading global foodservice retailer with more than 34,000 local restaurants serving nearly 69 million people in 118 countries each day. McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants…

Words 426 - Pages 2

Business Strategy Yum Brands Essay

Yum! Brands Set To Dominate the Global Fast Food Market Over the last few years, Yum! Brands has opened up an average of 4 new brand stores per day around the globe. “The largest share of this growth is coming from its expansion in mainland China” (Burchett). According to Burchett, in 2010 alone, only counting the franchise Kentucky Fried Chicken stores of the Yum! brand empire, the number of stores open for business increased by 13% to 3,000 restaurants. When compared to global giant McDonald’s…

Words 892 - Pages 4

Marketing Proposal for Chuck E Cheese in China Essay

Marketing Proposal for Diversifying Into China Executive Summary Chuck E. Cheese’s (CEC) is publicly traded company founded by Nolan Bushnell in 19771 in San Jose CA. CEC currently operates over 500 stores domestically and internationally; expanding into countries such as Chile, Saudi Arabia, Puerto Rico, U.A.E, Guatemala and Canada2. CEC mainly provides games, entertainment, party and food for children aged two to fourteen years old within a safe environment. The marketing proposal explores…

Words 4787 - Pages 20

Nutrition and New York Essay

of ABC News. According to new research published in the Journal of the American Dietetic Association, the price of eating the daily recommended servings of healthy fruits and vegetables may be too high for low-income families. And those families are drawn to fast food not just because it is cheap; their main concern is not going to bed hungry at night, and fast food, which is high in fat and sugar, fills them up. To help low-income families eat more healthful foods, the government should make efforts…

Words 4098 - Pages 17

Busn 278 Budgeting and Forecasting Entire Course Essay

(Draft) BUSN278 Week 7 Final Budget Proposal BUSN278 Week 7 Final Presentation BUSN278 Course Project (Papa Geo’s Restaurant) Project Overview: This is an individual project where you will be acting…

Words 2048 - Pages 9

Marketing Myself Essay

High School Marketing Plan Performance-Based Assessment Marketing Myself Table of Contents Title Page Table of Contents Executive Summary Market Research/Analysis Marketing Environment Consumer Market Situation Analysis Target Market Marketing Problem Marketing Strategies Proposal Product or Service Price Place Promotions Executive Summary A project, mainly to sell myself to Kapi’olani Community College, that will help set me into college by meeting the requirements. Also, I’ve…

Words 983 - Pages 4

Hehe: Obesity and Mcdonald Essay

opine that fast-food portion sizes are partly to blame; the average size order of French fries has nearly tripled since 1955. Some people say advertising is to blame, particularly ads aimed at children, such as those 1 “Obesity,” World Heart Federation, May 2007, http://www.world-heart-federation.org. cat29974_case2_01-031.indd 22 that use celebrities to market high-calorie foods. According to USA Today, one study found that the average American child sees 10,000 food ads a year,…

Words 3851 - Pages 16