banking, hotels, retail, wireless comm, doctor’s services)
**Layers of a Product – made up of core actual augmented
-Core Product: all the benefits the product will provide for consumers or business customers (ex- a lawn that neighbors envy – people are not envious of mower)
-company must ask, “what is the customer really buying?” (ex- buying an iPad is buying more than a tablet, you buy connectivity, entertainment, etc.)
-Actual Product: the physical good or the delivered service that supplies…
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