Psychographic Segmentation Study Guide

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Psychographic segmentation
Psychographic segmentation is based upon Socio-economic factors, which means splitting the population into groups, based on the occupation of low income, medium income and high income, e.g. such as age groups of 16-24 who are working and who are in a part-time job. It also looks at, how a person can decide what portion of their income can be afford for more luxury items. Retailers must evaluate the various income levels of what are people are earning in a daily basis.
Socio-economic groups
A: Upper middle class: Such as higher managerial.
B: Middle class: Administrative or professional banker.
C1: Lower middle class: Junior managerial and supervisory.
C2: Skilled works such as skilled manual workers.
D: Semi - skilled

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