Psychological Elements Used In A Wells Fargo Bank

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In a Wells Fargo Bank ad, it is the Wells Fargo logo that first catches the eye. A large, red, and gold, six-horse, Concord stagecoach thunders across the American West against a crystal-blue sky as the name Wells Fargo, framed in a red box in bright, yellow-gold Clarendon font type, rises above the coach like the morning sun. The key elements of the ad layout are in a red spectrum, which includes red and yellow. The psychological effects of these colors evoke feelings of warmth. The golden yellow letters surrounded by the large accents of red literally pop when set on the complimentary-colors background of the blue sky and green landscape. Then the eye returns to the handsome stagecoach, which is elegantly detailed in gold leaf with the words
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