Qantas Key Success

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2. Diagnosis: Analysis and Evaluation

To identify key success factors for the business, industry analysis frameworks such as SWOT, PESTLE, Porters 5 Forces can be used to identify the requirements and trends.
Some of these factors include 1) customer requirements, 2) targeted competitive factors, 3) norms and regulations, 4) the ways to implement competitive strategy, 5) necessary requirements to establish a competitive position.
The SWOT analysis helps us to understand the internal and external factors that affect the company's business strategy. This will help to compare against the industry's key success factors. (Qantas SWOT Appendix 1)
PESTEL analysis measures the effect of macro environmental influences on Qantas. It is important for
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