Essay on Qualitative Research Methods

Words: 13344
Pages: 54
Open Document
Question 1 Compare and contrast the following qualitative research methods: case study, phenomenological, and grounded theory. Synthesize the findings and determine which is best suited to a study on your potential dissertation topic. Analyze the issues associated with sample selection, validity, and bias in such a study.

Qualitative Research Methods
Introduction
It is common for researchers to compare qualitative and quantitative research methods. Quantitative methods originate from positivist and post- positivist research paradigms. Also, the methods objectively examine statistical data to determine cause and affect and often use generalizable data. There are various methods used in quantitative research such as surveys, …show more content…
According to Creswell (2009), the empirical inquiry collects data from multiple sources and examines them in detail over a period of time. The main purpose of a case study is to gain an in-depth understanding of the study’s process and outcome. Therefore, a researcher uses four factors: creates research questions, investigates tactics, sets up variables, and predicts an outcome. There are three types of case studies: (a) an instrumental case study focuses on the general aspects of the case; (b) an intrinsic case study focuses on understanding the details of the case; and (c) a collective case study which allows a researcher to compare multiple cases within a single research (Stake, 1995). The commonality among the three types of case studies is the descriptive or exploratory design which depends on the strategy of the study. Exploratory research emphasizes the relationship between factors; whereas, descriptive research focuses on documenting conditions, attitudes or characteristics of participants in the study (Creswell, 2009). Therefore, a researcher must structure the research questions to produce answers that identify the purpose statement. Miles and Huberman (1994) suggest the questions be quasi-deductive which is open-ended and structured directly from the conceptual framework in terms of variables, relationships and context. A case study is specific in its data collection approach
Show More

Related Documents: Essay on Qualitative Research Methods

Qualitative Research Methods

Quantitative and Qualitative Research Methods Works Cited Not Included Social research methods can be divided into two main branches or schools quantitative and qualitative. Quantitative research involves measuring quantities of things, usually numerical quantities. Qualitative research involves assessing the quality of things. These research methods used by sociologists in data gathering. Both methods have their limitations and differences. Quantitative research methods are concerned with…

Words 1154 - Pages 5

Research method (Qualitative) Essay

Introduction to qualitative methods Aims   to raise awareness of the principles and practice of qualitative research to consider the potential usefulness of qualitative methods for individuals’ projects Session Outline        Research methods in the MSc dissertation Induction and deduction Principles of qualitative research Ethics in qualitative research Advantages and disadvantages of qualitative methods Qualitative methods and your study A final note on the research process Which…

Words 537 - Pages 3

Qualitative Discussion Paper

Discussion A mini-proposal was laid out for an exploration issue or inquiry by a qualitative research method. Emphasis placed on a precise definition of the phenomena investigated, referenced procedures and methods for the investigation, and detailed description of the form and substance of the proposed findings of this mock study (NCU, 2015). The purpose of the discussion paper is to describe what was "learned" based on the mock studies proposed in Sections 1 and 2. In perusing the week by week…

Words 1418 - Pages 6

Methodology Essay

Research Methods and Academic Communication Word Count: 1990 Student Name: Jingfei Liu (Fay) Student Number: 14019115 Tutor: Honglei Li Programme: Business Information Management Module code: IS0629 Date: 05/01/2015 Content Introduction 1 Qualitative methodology 1 Characteristics 1 Strengths 2 Weaknesses 2 Quantitative research 3 Characteristics 3 Strengths 4 Weaknesses 4 Research methods 5 Data collection and analysis techniques 6 Conclusion 7 References 8 Introduction In society,…

Words 2602 - Pages 11

Coca Cola Qualitative

1. Introduction 1.1 Purpose of research The purpose of the research to identify, evaluate and analyze the financial performance of Coca-Cola Company improved throughout the years 2013 to 2016. 1.2 Research aims and objectives The aim of the research to discover answers to the research questions by collecting information and analyzing the data of Coca-Cola’s financial performance during 2013 to 2016. However, the aim of the research covers a variety of objectives to find out what knowledge has…

Words 1020 - Pages 5

Examine the Fields of Qualitative and Quantitative Research and the Advantages and Limitation of Each Paradigm. Essay

between qualitative and quantitative research methods, it can be said that this issue has been debated to death with many spending years proving which methods is the best. Qualitative and quantitative researches are the two basic research categories which are used in psychology, with both these type of research having advantages and best limitations to their use in researching. For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative…

Words 1093 - Pages 5

Lesson 2 Market Research Quantitative Qualitative Essay

“Market research is any organized effort to gather information about target markets or customers.” It helps companies to identify and analyze the market size, market needs, competitors and their power, in creating a strong and effective business strategy. Before 1920’s companies publish ed their advertisement based on their copywriters thoughts and hoped that readers would act upon the information provided. In the late 1920’s…

Words 738 - Pages 3

blahb;ah Essay

its foundation of scientific research. Within scientific research there is always a strong debate between those that prefer quantitative methods and those who prefer qualitative ones. proponents of quantitative methods have built the standards in experimental research and in researches performed on a large number of subjects and which use sampling criteria and statistical analysis techniques. On the other side, the qualitative method uses procedures of qualitative nature both at the level of…

Words 1788 - Pages 8

Research: Scientific Method and Research Essay

Education, Health and Community Centre for Tourism, Events and Food Studies RESEARCH METHODS 6001TEFSUM TITLE: ESSAY OF QUALITATIVE METHODS, QUANTITATIVE METHODS and SECONDARAY DATA ANALYSIS METHODS. Summer Semester 2014 Module Leader: Dr. Martin Selby Student Name: Tham Yee Wen Student Number: 695121 Introduction According to Bob, R., Robert W. and Michael, T. (2002), research is a process of intellectual to discovery which has the potential to transform our…

Words 4505 - Pages 19

Understanding Business Research Terms And Concepts

Understanding Business Research Terms and Concepts RES 351 Summary The purpose of the two articles is to help get a better understanding of qualitative and quantitative research. The first article, “Would students prefer to eat healthier foods at school?” Takes a quantitative method to conduct research. A survey was given to see how kids would react to healthy options while at school. The results of the study stated that, “sixty-nine percent reported that fresh fruit was important to be able…

Words 708 - Pages 3