Quantitative Research Methods

Words: 1989
Pages: 8
Open Document
4.2 Stage one: Research Objective

4.2.1 Objectives
The first step is that decide the objectives, the main purpose of this stage is to define the problem what researcher has. The researcher needs to know the question what the problem is, what answer is necessary for the question, and what information need be required to manage for the answer.

Problem: How do luxury brands influence customers’ purchasing behavior?

4.2.2 Research Objective 1
The first step is that decide the objectives, the main purpose of this stage is to define the problem what researcher has. The researcher needs to know the question what the problem is, what answer is necessary for the question, and what information need be required to manage for the answer.

Problem: …show more content…
The terms of qualitative and quantitative research are frequently used by market researchers to divide the methods of investigation into those which are concerned with obtaining the understanding of a subject and those which involved in measuring things.

Quantitative research is defined by Yvonne (2009) is that about collecting data from a relatively large sample or population in a structured and standardized way. Quantitative research design is a great method to finalize results and prove or disprove the hypothesis. Structure of the quantitative research has not changed over the centuries, because of the reason this kind research method of investigation can have a place in any field of science. The common research method of this quantitative research is questionnaire, and also the interview can be used by researchers.

The qualitative research is based on quality, and it borrows lots of methods from clinical psychology and the users’ ideas founded in sociology and anthropology. And this kind research method provides judgment and comprehension about how to set up problems (Malhotra, 2010). Qualitative research aims to reveal the target audience's views and drove it about a specific topic or issue. It uses small groups provide guidance and support for building research hypothesis. Qualitative research is descriptive rather than forecasts. The common methods in this type research …show more content…
There are several advantages to use questionnaire. The online questionnaire is cheap, using online questionnaire reduces research cost, and it is very fast. The online questionnaire is very easy to use for any researchers, Data is available immediately and can be easier to transfer to specialized statistical software or a spreadsheet requires a more detailed analysis. In addition, the online questionnaire is more flexible, in an online questionnaire the questions and requirements can be changed, it depends on the result of the questions, and then the questionnaire can be customized for each participant surveys as responders
Show More

Related Documents: Quantitative Research Methods

Quantitative Research Methods In Political Science

POL 201 Quantitative Research Methods in Political Science © Colin Whelan 2013 THE BASICS • POL •I 201: Research methods in political science am Colin Whelan • cew6@sfu.ca • Tentative office hours: Tuesdays 12:30-2:15 (after class) or by appointment • Labs start week 2 FORMAT OF THE COURSE • Labs • Homeworks • Quizzes • Exams R •R is the statistical software we will use in this course • Instructions syllabus to download and install it are included…

Words 489 - Pages 2

Essay on Explorable: Scientific Method and Quantitative Research Design

(https://explorable.com) Quantitative Research Design Quantitative research design is the standard experimental method of most scientific disciplines. These experiments are sometimes referred to as true science, and use traditional mathematical and statistical means to measure results conclusively. They are most commonly used by physical scientists, although social sciences, education and economics have been known to use this type of research. It is the opposite of qualitative research [1]. Quantitative experiments…

Words 535 - Pages 3

Evaluate the usefulness of quantitative methods in sociological research Essay

Sociology develops, adopts, and adapts a wide variety of methods for understanding the social world. A quantitative approach is associated with the collection of facts, usually statistical in form, favoured by positivist sociologists. The quantitative approach studies the relationships between different groups of facts to find correlations or the ultimate goal, cause-and-effect relationships. The quantitative approach often results in patterns becoming translated into generalisations about the…

Words 970 - Pages 4

Examine the Fields of Qualitative and Quantitative Research and the Advantages and Limitation of Each Paradigm. Essay

and quantitative research methods, it can be said that this issue has been debated to death with many spending years proving which methods is the best. Qualitative and quantitative researches are the two basic research categories which are used in psychology, with both these type of research having advantages and best limitations to their use in researching. For quite a while there has been some discussion around which method of distinctions between Qualitative research and quantitative research…

Words 1093 - Pages 5

Coca Cola Qualitative

1. Introduction 1.1 Purpose of research The purpose of the research to identify, evaluate and analyze the financial performance of Coca-Cola Company improved throughout the years 2013 to 2016. 1.2 Research aims and objectives The aim of the research to discover answers to the research questions by collecting information and analyzing the data of Coca-Cola’s financial performance during 2013 to 2016. However, the aim of the research covers a variety of objectives to find out what knowledge has…

Words 1020 - Pages 5

Methodology Essay

Research Methods and Academic Communication Word Count: 1990 Student Name: Jingfei Liu (Fay) Student Number: 14019115 Tutor: Honglei Li Programme: Business Information Management Module code: IS0629 Date: 05/01/2015 Content Introduction 1 Qualitative methodology 1 Characteristics 1 Strengths 2 Weaknesses 2 Quantitative research 3 Characteristics 3 Strengths 4 Weaknesses 4 Research methods 5 Data collection and analysis techniques 6 Conclusion 7 References 8 Introduction In society,…

Words 2602 - Pages 11

Lesson 2 Market Research Quantitative Qualitative Essay

“Market research is any organized effort to gather information about target markets or customers.” It helps companies to identify and analyze the market size, market needs, competitors and their power, in creating a strong and effective business strategy. Before 1920’s companies publish ed their advertisement based on their copywriters thoughts and hoped that readers would act upon the information provided. In the late 1920’s…

Words 738 - Pages 3

Qualitative Discussion Paper

Discussion A mini-proposal was laid out for an exploration issue or inquiry by a qualitative research method. Emphasis placed on a precise definition of the phenomena investigated, referenced procedures and methods for the investigation, and detailed description of the form and substance of the proposed findings of this mock study (NCU, 2015). The purpose of the discussion paper is to describe what was "learned" based on the mock studies proposed in Sections 1 and 2. In perusing the week by week…

Words 1418 - Pages 6

Qualitative Research Methods

- - - - Quantitative and Qualitative Research Methods Works Cited Not Included Social research methods can be divided into two main branches or schools quantitative and qualitative. Quantitative research involves measuring quantities of things, usually numerical quantities. Qualitative research involves assessing the quality of things. These research methods used by sociologists in data gathering. Both methods have their limitations and differences. Quantitative research methods are concerned…

Words 1154 - Pages 5

Fundamentals of Research Methodology Essay

Running Head: FUNDAMENTALS OF RESEARCH METHODOLOGY Fundamentals of Research Methodology Psych/540 Dr. Stacey Soeldner Fundamentals of Research Methodology According to the American Heritage Dictionary, psychology is defined as the science dealing with the mind, mental and emotional processes, and the science of human behavior. Science is defined as systematic knowledge formulated through observations and study…

Words 1078 - Pages 5