organizations and their own management teams; these teams had total authority over product designs, marketing, and communications for their brands.
Companies cost structure today is completely different from when SMH was created,” Hayek said:. “It is not merely because we are more productive. It is because we have totally changed the logic of our business system. We have radically decentralized marketing and thoroughly centralized manufacturing.”
In 1993, the Swatch brand was still growing strong,…
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