Katherine Frith, Hong Cheng, and Ping Shaw’s main claim in their article, Race and Beauty: A Comparison of Asian and Western Models in Women’s Magazine Advertisements, is that the portrayal of women in Western magazines more often centers around the body, supporting the notion that “sex sells”, whereas women in Asian magazines were more often depicted modestly. To support their claim, the authors used evidence from various previous studies about the depiction of the female body as a marketing tool in the United States and across countries. The authors also conducted their own study in order to compare the portrayal of Western and Asian models in fashion magazines using popular local women’s magazines from the United States, Singapore, and Taiwan. The comparison between previous studies on advertising and women and the…show more content… This source was published by Springer Science+Business Media, a global publishing company that publishes books, peer-reviewed research journals, and electronic books. The authors of this article are Katherine Frith, Hong Cheng, and Ping Shaw, all of whom are professionals in their respective fields of research, which adds to the credibility of the source. Katherine Frith, Ph.D. is currently a professor at the School of Journalism at Southern Illinois University, and her area of research focuses on international advertising, women in advertisements, and the cultural history of the beauty industry in relations to the advertising of women. Dr. Frith has published four books, twenty-two book chapters, and over fifty scholarly articles. Hong Cheng, Ph.D. is a professor and director of the Richard T. Robertson School of Media and Culture at Virginia Commonwealth University. His
