Raising The Roof Analysis

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Normalization refers to the “the power of narrative form…to convey a sense of reality or truth” (Abbott, page 239). Raising the Roof relies on the concept of normalization to encourage members of society to participate in their efforts to end homelessness and offer long-term solutions. In each of their campaigns, or marketing strategies, this organization is dedicated to displaying the reality that the homeless live. They use stories as entry-point to discuss solutions to the problems these individuals face on a daily basis. The “Campaign for Potential” was a Raising the Roof initiative to bringing awareness to the stereotypes that homeless youth are faced with. “The national Campaign for Potential illustrated Raising the Roof’s commitment
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