Ralph Lauren Polo and United State Polo Association (USPA) are on opposite ends of the spectrum. Both websites sell clothing on their website, but their websites styles are completely different. USPA has two websites their first website focus on the sport, history of the company and marketing and sales. The second website is where they are promoting their clothing. Ralph Lauren website does not have that many vibrant colors, their website tend to target corporate business attire, while USPA websites tends to be more family friendly. Each company have commercials that are located on YouTube. Ralph Lauren commercials are more scripted, the actors are very serious, and it is more model shots in the commercials. USPA commercials are unscripted,