Reasons Why Reputation Marketing Is Critical For Local Business

Submitted By prping
Words: 696
Pages: 3
Open Document
PressReleasePing

9 Reasons Why Reputation Marketing Is
Critical For Local Business
Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don?t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.
Lincoln, UK, July 17, 2014 /PressReleasePing/ - Local consumers are using multiple devices more frequently to search for, research & review local businesses. SMBs who don’t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.

For those of us who work in local SEO, either in an agency or as a consultant, the value and benefits of local search are widely appreciated. Local consumers are using multiple devices more frequently to search for, research & review local businesses.
SMBs who don’t capitalise on this by having a useful & professional websites, monitoring their online reputation, or communicating with consumers online, may get left behind.

However, it’s not always easy to convince SMBs about the merits of local search. But there is a ton of supporting data which make the case for investing in online (almost) impossible to argue against. In fact there are almost too many great stats than can end up over whelming business owners.

14 Best Stats Which Prove that Online is Key for Local Businesses We have curated & filtered this vast array of stats down to those that we think build the most compelling argument. We use these regular in our own blog posts & presentations and we hope they are useful to you. To make this list even more useful to you, we have produced a set of unbranded graphics which illustrate each statistic. These can be downloaded and reused as you see fit.

They don’t mention BrightLocal (unless we are the source of the stat) and there is no obligation to reference us or link to us when you use them. Go wild!

Fact 1: Local consumers rely on the internet
97% of consumers use internet when researching local products/services (BIA/Kelsey)

54 percent of Americans have substituted the Internet and local search for phone books (comScore)

Fact 2: More users = more searches = more potential customers!
140 billion local searches (on desktop & mobile) expected in 2014 (BIA/Kelsey Local Commerce Monitor (LCM) Survey,
Wave 16, November 2012)

95% of smartphone users have looked for local information (Source: The Mobile Movement Study, Google/Ipsos OTX
MediaCT , Apr 2011)

Fact 3: Having a website is essential, but it’s just a start
36% of respondents say that a clear & smart website gives a local business more credibility (BrightLocal Local business websites survey, January 2014)

32% of consumers are more likely to contact a local business if they have a website (BrightLocal Local business websites survey, January 2014)

Fact 4: It’s crucial to be visible & prominent on the web
98% of searchers choose a business that is
Show More

Related Documents: Reasons Why Reputation Marketing Is Critical For Local Business

Essay about Evaluate the Benefits and Cost of a Marketing Orientation for Samsung Electronics

Samsung is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand and is the largest South Korean chaebol (business conglomerate). Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics…

Words 2210 - Pages 9

Csr Report on Tesco Plc Essay

Table of Contents Corporate Social Responsibility (CSR) 2 Definition of CSR 2 Development of CSR 2 Approaches to CSR 2 Business Benefits of CSR 3 Critical Analysis of CSR 3 Factors influencing CSR 4 The Business Case for CSR 6 TESCO PLC 8 Tesco and Corporate Social Responsibility 8 Environment 8 Community 9 Suppliers 9 People / Employees 10 Government / Regulators 10 How Tesco manages their Corporate Responsibility (CR) 10 Conclusion 10 Bibliography 13 Corporate Social Responsibility…

Words 3418 - Pages 14

Marketing and Product Essay example

STUDY QUESTIONS MATCHED TO LECTURES -- Gil Harrell Selective Retention (beginning at bottom page 27 of the lecture outline.) Why didn’t smokers tend to recall negative messages about the effects of smoking? Because of selective retention – only remember some messages & forget others. Learning What are the key elements of the 3 learning processes (types of learning) discussed in class? Cognitive Learning (thinking) Desired goal Knowledge Insights & attitude Purposeful behavior Contiguity…

Words 4593 - Pages 19

Mi Tiendecita de Moda Essay

MI TIENDECITA DE MODA ---Maria Alva’s fashion business Celso Silva(221535)，Dan Lin(220396)，Ivan Valverde(221258) Yinying Li(Sabrina, 220988)，Siwen Ma(Stella, 220799) Instructors: Ray Bennett，Duff Warren，Lisa Koster Schulich School of Business, York University 2015.8.12 Executive Summary This report provides an analysis and evaluation of the current Facebook fashion store Mi Tiendecita de Moda (MTM), which was ran by Maria Alva in Lima, Peru. Methods of analysis include PEST, PORTER FIVE…

Words 7006 - Pages 29

BSBMKG514A Impement and Monitor Marketing Activities Essay

BSBMKG514A Implement and monitor marketing activities Review of implementation of the marketing strategy and tactics BBQ fun June 2009 Task 1 Executive Summary The marketing plan reviewed in this report is for BBQ fun 2009. BBQ fun aims to be e leading outdoor‐lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position…

Words 4238 - Pages 17

Essay on Generally Accepted Accounting Principles and Greens N Thing

Name Of Company (Logo if available) (Slogan if available) Business Plan Date Directions: Use charts provided. Replace all BLUE copy in italics with your own comments relevant to your company and your analysis Prepared by: Name(s) Email Address Name of Company Executive Summary Greens N Thing’s (GNT) is an eating establishment focusing on heathy, nutritious, and fast food to the local downtown area. Greens N Thing’s will be a fast casual healthy restaurant in a combination of fast hot or…

Words 6221 - Pages 25

Retailing and Uniqlo Essay

fourteen years. In the 1990s, after the economic bubble, Japanese society appear two peaks middle-class reduced significantly, move to upper-class and under-class, moreover lower-middle class was occupied 78% (IBID)5. In this situation the UNIQLO's business volume was depended on this group. Most of these buyers were lived in suburbs, so UNIQLO opened warehouse stores in suburbs, and sold good quality, low price basic leisure clothes. Then the Fast Retailing company expanded scale, in the meanwhile…

Words 4904 - Pages 20

Building Corporate Reputation through Corporate Governance Essay

Building Corporate Reputation through Corporate Governance ˇ ´ c e d o m i r l j ub o j evi c Faculty for Service Management Doboj, Bosnia and Herzegovina ´ gordana l jubojevi c Higher School of Professional Business Studies Novi Sad, Serbia The authors of the article deal with mutual relations of corporate governance and corporate reputation. The aim of this paper is to show that corporate governance design is in the function of better corporate reputation and to test the perceived…

Words 4438 - Pages 18

Ibe International Business Questions Essay

Topic 1: International Business 1. Why companies engage in international business? There are three major operating objectives that underline the reasons for companies to engage in international business: -expanding sales: pursuing international sales usually increases the potential market and potential profits -acquiring resources: foreign sources may give companies lower costs, new or better products, additional operating knowledge -minimizing risk: international operations may reduce…

Words 9940 - Pages 40

Coca-Cola vs Pepsi Essay

they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are so successful. Our research will provide an in-depth look at the marketing tactics that these companies use and how they compare to each other. The use of new technologies, forecasting, advertising,…

Words 3841 - Pages 16