Walt Disney Corporation
Marketing Audit
Max McKay
Sabrina Coady
Henrik Oiseth
Principles of Marketing 308
Professor Simpson
November 14, 2006
Walt Disney Corporation
Founded in 1923, the Walt Disney Company has predicated itself as the world’s best in the family entertainment business. After 80 years in the business, who could argue with that statement? Today, Walt Disney Corporation dominates the market of family entertainment. An unparalleled experience is the direct affect…
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