FInding Sugar man, a story about a talented folk musician Sixto Rodriguez from Detroit, who managed to get himself a two album record deal with A&R Records. Unfortunately for Rodriguez the albums did not do as well as he hoped and he was eventually dropped from the label, and there ending his music career. This documentary tackles a lot of issues such as politics, technology and research methods, the music industry, and fame.
The director Malik Bendjelloul flies to Cape Town in South Africa to interview people on the influence Sugar Man had to the country particular when they were having troubles in the country. A record store owner Stephen Segerman started selling his albums and they skyrocketed to the top of the charts in Cape Town, as…show more content… Enter Clarence Avant, founder of Sussex Records. When asked about where the money went, we see Avant get defensive and try to avoid the question at all cost, making me believe that the money went straight into his pockets.
When Segerman starts his research into finding out what happened to Rodriguez, we finally get the answer we have all been waiting for thanks to a webpage Segerman set up called “ Great Rodriquez Hunt”. When we finally get a glimpse of Rodriguez, to me it felt a little bit anti- climatic. We do however get to see the life Rodriguez has been leaving since being dropped from the label. A little sad as we see how popular he is in South Africa, and how completely different his life could have been, had he know his popularity.
Finally, after years and year of being off stage and away from the spotlight, Rodriguez returns to South Africa for a tour of his music with six sold out shows. It really was heartfelt thing to watch someone who loves music so passionately finally get the recognition he
