Report: Twitter and Google Docs Essay

Submitted By eca12td
Words: 1565
Pages: 7
Open Document
Individual report for INF 120

Registration No: 120167524

Word count: 1196 14.12.12

1.0 Introduction:

ACHE is a small UK animation company with 76 employees. Its main service project is to provide a number of multimedia teaching materials to universities. Nowadays, the company would like to use web 2.0 technologies to create ‘at a distance’ business, in order to expand their business into the US and Australian markets. Moreover, they also prefer to use these technologies to improve their information management. This report is aimed to find the suitable ways that could realize their object. For expanding business oversea, micro-blogs-twitter might be a good choose. While Google docs would have a significant improvement on company’s information management. The report has two main parts. In the first part, it will analyze the importance of Twitter and Google docs in facilitating improvement. Firstly, twitter would be a good platform to publicize company’s products. Moreover, as a new communication channel, it could provide a better communication with consumers and a better service for consumers. Secondly, Google docs will have contribution on collaborative work, sharing private information with cooperators and announcing internal information for company. In the second part, it will suggest some specific ideas, in order to promote the successful use of twitter and Google docs.

2.0 Importance of twitter and Google docs in facilitating improvements

2.1Importance of using twitter

Micro-blogs is a new communication tool which provide a new platform for people to broadcast information. (Zhao & Rosson, 2009). Twitter, as one of the most popular micro-blogging tool, developed quickly and is predicted that, by the end of 2012, will have over 500 million total twitter users with half of them are active users (Bennett, 2012). Culnan et al.（2010）mentioned that it shows a rising trend of using twitter as a business tool. There are several benefits for using twitter in business. Firstly, twitter can build brand and reputation for company and have a good advertising for product (Larson, 2011). As the company is new in the US and Australia, the first and important step is to advertising their company and products. Twitter will be a good advertisement, as there are a great mount of twitter users in united stated and Australia (Evans,2010). The US shows largest populations of using twitter in the world. In 2010, more than half of twitter users are in the USA (Evans, 2010). Although the number of using twitter in Australia is far less than that in the United States, but compare with the growth rate of Facebook users in Australia, the growth rate of twitter users shows a distinct advantage (Granfield, 2009). As a result, when the company uploads their classic and featuring animation or video into Twitter, there would be a lot of American and Australian twitters ‘retweet’ these animated videos. Then it will get good publicity effect on company’s products in the USA and Australia. Company can also use some special promotional methods to help broadcasting their products, like give away coupon codes on twitter. Dell once used this method earned $3 million for his company from twitter (Miller, 2009). Secondly, twitter provides an opportunity to communicate with customers and give them better service (Larson, 2011). In the past, the company did not have a good system to contact with customers and lose the chance to get feedback from them. Now, twitter can solve this problem. For example, if you work in a company, then search for your company on Twitter may appear to hundreds or even thousands of search results, you can get real-time feedback from consumers and understand their views of the company's service and products. Then, you can represent for company to reply these less positive reviews (Kwak, et al., 2010). In this way, twitter is full of all kinds of customer
Show More

Related Documents: Report: Twitter and Google Docs Essay

Essay on Advertising and Finance Marketing Operations

Home About Us Contact Us Feedback Articles Finance Marketing and Strategy Operations and IT Human Resources Author Pages Submit Article Docs Categories Finance Marketing Operations Human Resource General Management Simulation Spreadsheets Pharmaceutical Management Company Annual Reports 2011-2012 2010-2011 2009-2010 Submit Annual Report Search Documents Upload Document Glossary Concepts Finance and Economics Marketing And Strategy Operations and Supply Chain Human Resource…

Words 913 - Pages 4

Group Research Paper- Online Platforms

Group Research Paper- As a group you must review 5 online platforms of your choice (e.g. Facebook, Twitter, Ideascale, etc.) that could be used by a virtual team in a company to communicate with their worldwide divisions. Your group must use your readings to research and create a “grading platform” to create criteria to “grade” each platform. For example, you could create a matrix that has ease of communication as measuring item. After your group has “graded” these platforms, each person in…

Words 2445 - Pages 10

Case Study: Proposal for Online Business Expansion Essay

to contact the owner and creative director. The majority of sales are local, but occasionally the owner will take international orders via email and a third-party money transfer service, such as PayPal or Western Union. The last section of this report (Task2) suggested the company to develop an online business expansion strategy with a comprehensive analysis and discuss the component of the strategy. These current section is to create a sitemap for the proposed online expansion, design mock-up…

Words 1859 - Pages 8

Essay on Project Implementation Learning Buddies

help young children who currently lack in the ability to achieve high performance within the subjects of English and Math. They are determined to provide the right resources in order to help them develop the essential skills needed to succeed. This report will provide in-depth analysis and propose strategies and recommendations to enhance the LBN organization. Identification of Issues & Challenges From conducting a thorough critical assessment of LBN, Here To Help was able to identify four key obstacles…

Words 4807 - Pages 20

Ist735 Syllabus Essay

IST 735: Copyright for Information Professionals Page 1 Instructor Name & Contact Information: Instructor: Jill Hurst-Wahl E-mail Address: jahurst@syr.edu Skype: jill.hurst.wahl Facebook: Jill Hurst-Wahl Twitter: Jill_HW Google+: Jill Hurst-Wahl Telephone: (315) 443-1070 (office phone, Hinds Hall, Room 208) Course Title & Number: Copyright for Information Professionals, IST 735 Syllabus Modified: A. B. August 1, 2012 Pre-and/or Co-requisites: None. Course Description: Once a legal backwater…

Words 4244 - Pages 17

Cloud Computing Industry Analysis

Report - 2012 Cloud Computing Industry Analysis Submitted ByRomi Narang (197) Suryadeep Gumber(212) Rajesh Anuragi (196) Smith Rakesh (194) Neha Chavan(221) Neha Agrawal (224) Chandrika Gailot(229) 1/10/2012 Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Cloud Computing ............................................................................................................................ 3 WHAT ARE THE NECESSITIES OF CLOUD COMPUTING? .............................................…

Words 8101 - Pages 33

Essay on Christina: Microsoft Office and Information Systems

and roles of people involved in information technology Defining our Learning Environment 6  Some Basic Rules of Engagement  No cell phones during class, no distracting computing   Please keep away from e-mail, Facebook, Twitter, MSN, WeChat, QQ, videogames, MP3s, and other distractions while in lecture and lab No whispering, no interruptions when someone is speaking  Practice, only one person speak at a time, and only speak English in this class (fine to be imposed)…

Words 1877 - Pages 8

ben sherman Essay

in 2009 The World Domination Strategy for Establishing Your Brand Avoiding the Vampires Who Want You to Fail Why Adsense (and most other Web Advertising) Sucks How to Stay Off the Digg Home Page and Still Get All the Traffic You Need This report is free and does not contain affiliate links. Share it with the world under the terms of Creative Commons Attribution 3.0 License. © 2009 Chris Guillebeau Layout by Reese Spykerman Table of Contents PART I: How to Become a ProBlogger in 10…

Words 13831 - Pages 56

2015 BW Curriculum For Freshmen Student Packet Essay

About the Company Business Writing is a training company that teaches freshmen and sophomore students how effectively write memos, letters, reports, and other business correspondence. Purpose Our purpose is to support one of six undergraduate learning goals which states: Our graduates will have the ability to influence and inform others through effective presentation of business administration and accounting principles, practices and ideas using oral, written, and graphic expressions. Company Vision…

Words 8041 - Pages 33

Essay on Super Training

By utilizing Tooling U, SuperTraining can adapt to various training needs and student numbers (ToolU). Utilizing MIS will enable SuperTraining to track measurable reuslts. “We produce custom reports documenting your students' performance, including class completions, test results, login times, and much more. We also track the progress of hands-on training in your program. With Tooling U, you gain a valuable tool in measuring results.” (ToolU)…

Words 3041 - Pages 13