Report on Feasibility Study on Made to Measure Garments...

MADE TO MEASURE GARMENTS- Project Report

MARKETING MANAGEMENT

Submitted By:

Prachi Garg (12)
Shinu Nair (48)

PGDM-IB 2010-12

TABLE OF CONTENTS

1. INTRODUCTION………………………………………………………… 3 2. OBJECTIVE OF STUDY…………………………………………………... 6 3. REVIEW OF LITERATURE ……………………………………………….7 4. METHODOLOGY………………………………………………………….12 5. DATA ANALYSIS………………………………………………………….14 6. MARKETING PLAN………………………………………………………17

INTRODUCTION

Technological advances during the past decade have opened many new doors for the Textile and Apparel industries, especially in the area of rapid prototyping and related activities.
When evaluating consumers’ dissatisfactions with apparel that has been mass-produced and is readily …show more content…
Zafu also allows women to save their profile making the process even easier next time they return. This helps them also to inform customers when a new jean is added to their assortment that exactly fits their body style. However, if a user does not want to leave any data, she does not have to do register etc. Zafu.com is profitable because first, Zafu does not carry any inventory, but directs customers directly to the web sites of affiliated retailers and gets the usual commissions between 5-20% of each sale. Second, they will provide in-house fit recommendation services to online and offline retailers, helping the customers of just one brand to navigate the assortment in a store or online shop better.

STATEMENT OF THE STUDY:

The objective of the study is to carry out a Feasibility Study on Made to Measure Garments and devise a marketing plan for the same.

OBJECTIVE
The Feasibility study shall be extended to the three segments of the Supply Chain. * To determine whether the made to measure concept will be acceptable to the end consumers of the Indian mass * To assess whether the facilities required for made to measure garments can be provided by the Retail organizations * To determine whether the production of the made to measure garments will be feasible for the Garment Manufacturers

NEED OF THE STUDY
The study aims at checking the viability of use and manufacturing of the Made to measure garments for the Indian mass. This study will

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