Essay about Research Methods for Strategic Managers

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Pages: 9
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Oxford College of London

Course: Extended Diploma in Strategic Management and Leadership

Certification by: EDEXCEL

Unit 16

Module: HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS

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Made By: Mehrine Kiren

Reference Number: OXF 8993

Module Teacher: Mr Rehan

Academic Session: Feb 2013 - Feb 2014

HOLIDAY BOOKING MOBILE APPLICATION – DREAM HOLIDAYS

INTRODUCTION:

(CNN) -- As per a report published by CNN these days the mobile phones have become an increasingly ubiquitous part of our daily lives, they've had the effect of unleashing a kind of epidemic of spontaneity. We have started relying on these smart devices and as a result, a lot many of us have become exceptionally bad at planning. This has made us …show more content…
It has become very popular nowadays and in 2010 the technology was listed as a “Word of the Year" by the American Dialect Society. In 2009, the technology columnist David Pogue gave the newer smart phones as "app phones" to distinguish them from earlier less-sophisticated smart phones or old mobile phones.

Mobile apps were originally offered for increased general productivity and information retrieval, giving all kinds of facilities including email, calendar, contacts, and stock market and weather information. This drastically increased the public demand and henceforth, the availability of developer tools also drove rapidly with expansions into other categories, such as mobile games, factory automation, GPS and location-based services, banking, order-tracking, ticket purchases and recently mobile medical apps. The explosion in number and variety of apps has made discovering new applications a “challenge”.

Nowadays due to an intense competition more and more and innovative apps are coming. These apps have remarkably eased the life of mankind. Therefore, these days’ people book their holidays on advanced smart phones. Before the existence of these apps people used to book holidays either by visiting websites, or by walking into the offices of holiday providers. This was a bit of long process as after visiting websites they would phone the holiday providing company and book an accommodation, have to sort out the
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