different groups, which differ from each other in respect of the knowledge shared by their members and in respect of their linguistic forms of symbolic behaviour." For those wanting to dig a bit deeper it may be a good idea to look into the works of Edward T. Hall, Geert Hofstede, Harry C. Triandis, Fons Trompenaars, Clifford Geertz and Shalom Schwartz.
The theories developed by the researchers and academics can and has been applied to many fields such as business, management, marketing, advertising…
Words 29173 - Pages 117
