Essay on Retailing and Business Plan

Submitted By michelelamb
Words: 2614
Pages: 11
Open Document
BUSINESS PLAN

‘Your

fashion and café boutique’

Name: Home Address:

Michele Parreirinha 79a Church street Broughty Ferry , Dundee DD5 1EU 07876102284 michellefp@hotmail.co.uk Retailing Fashion and Food Café with online ecommerce site. Bye Bye Birdy 79 a church street

Postcode: Home Telephone: Mobile Number: e-mail address: Business Details: Business Name: Business Address: (if different from above) Business Postcode: Business Telephone: Business Fax: Business e-mail: Website Address: Business Status*:

DD5 1EU

Michele@byebyebirdi.com www.byebyebirdi.com Planning stage / All areas investigated and thought out, site found and stockiest arranged. Awaiting total funding before continuing. April 2013

Intended Start Date:

Business Plan -1-

Contents
Section 1: The 1.1 1.2 1.3 1.4

Project

Personal business and expertise Business Objectives Business Description Business Operations

Section 2: The

People

2.1 Key People 2.2 Training Needs Analysis 2.3 Business Management

Section 3: The

Market

3.1 Market Research 3.2 Customers 3.3 Competition 3.4 Marketing

Section 4: The

Money

4.1 Costing and Pricing 4.2 Sales Forecast 4.3 Running Costs 4.4 Start Up Costs and Funding Package

Appendices

Business Plan -2-

Section 1 – The

Project

1.1 Personal Background and Expertise
After personally spending the last 11 years within a retailing environment for various fashion and cosmetics brands at a senior level I wanted to start a business on my own , having gained detailed experience in business management , people management , profit and loss, buying , recruitment and health and safety, I wanted to develop and create a concept that I believed would create a point of difference for the customer and bring some life back into the high street through a business that supported the local economy and community. I thrive on the challenge of creating a successful business. I am aware of the hours and hard work needed to make a business successful. I appreciate the elements that make a business successful and understand that brand, people, operation, cost management and a great concept and product all contribute equally to a business model. I have recently taken up a role within a direct competitor to fully integrate myself with the hospitality side of the retailing world, understanding food hygiene, COSH and health and safety procedures along with the how on making a successful café environment. This role has been key in educating me on a successful café operation and understanding the cost margins and service elements that will affect my own business.

1.2 Business Objectives
‘A place for community, laughter and comfort.’
Fronted by gorgeous fashion, home delights with the best kept secret in gorgeous breakfasts and lunches. Fashion and food sharing a beautiful fitted space that brings earthy tones and comfort to life through a farm style contemporary feel without being pretentious.

‘Ensuring ‘All

that every customer is home away from home’

you need is food laughter and a feel good factor.

Business Plan -3-

1.3 Business Description
To incorporate a home led environment with the combined elements of food and fashion. ‘A gorgeous surrounding of creativity both within food and the fashion bringing a whole new meaning to the phrase ‘ladies who lunch’.’ The concept is about creating a retailing unit like no other in Dundee, bringing fashion and food in the same retailing space in the format of a boutique style fashion and food café. Imagine a department store on a smaller scale introducing great products that are not widely available on the high street while supporting the local community of farmers produce, coffee production and fashion student featured products from local universities as well as introducing other retail fashion suppliers that offer a unique element of classic design, prints and more importantly quality all produced within the UK, all at
Show More

Related Documents: Essay on Retailing and Business Plan

A Comparative Analysis of Food Retail in Vermont and the Usa Essay

What is Food Retailing? As the food system in the United States has developed and matured through the advent of new agricultural practices, technologies, and an ever-increasing population demand for food, so have the many stages of the food system. This is arguably no truer for any step than retailing. In the food chain, retailing is defined as the destinations from which consumers can purchase food. In the United States, there has been a large shift from local, small business food retailers…

Words 1465 - Pages 6

Essay about Analysing and Evaluating Fast Retailing to Enter to Indonesia Market

* PART1-Analysing and Evaluating Fast Retailing * Resource Base Tangible Resources: Fast Retailing is a holding company with 2,222 stores around the world. The specialty retailer Uniqlo is the group mainstay operation and has grown by producing casual wear in reasonable prices. (Fast Retailing, 2012) Appendix.1&2 Its chain stores size is typically 1600 square meters. It has 70 partner factories just in China and more in Asian countries. According to the financial report, FR gains…

Words 3488 - Pages 14

Retail Industry Profile

INDUSTRY PROFILE Retailing in India: Retailing in India is one of the pillars of its economy and accounts for about 15% of its GDP. The Indian retail market is estimated to be US$450 billion and one of the top five retail markets in the world by economic value. India is one of the fastest growing retail markets in the world, with about 1.2 billion people. India’s retailing industry is essentially owner manned small shops. In 2010, larger format convenience stores and supermarkets accounted for about…

Words 2972 - Pages 12

Supply Chain Term Paper

Ecommerce in India Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge. One of the articles that I read talks about how India has…

Words 507 - Pages 3

Clarification And Internationalization Of Retailing

Introduction Internationalization of current retailing has been going on since the 1990s with expanding flow and because of market immersion in numerous western created nations (Cliquet, 2006). The world's biggest retailers, for example, Tesco, Wal-Mart, McDonalds (Swoboda et al.,2005), or littler, particular ones like H&M, SCHUH, UNIQLO accomplish becoming remote turnover rates, additionally need to lead their worth chain exercises or courses of action on an undeniably global premise. Nevertheless…

Words 3239 - Pages 13

Exam 1 Study Guide Essay

definition of retailing. A set of business activities that adds value to the products/services sold to consumers for personal use. 2. What is a distribution channel, what is a supply chain network, what is logistics? Distribution channel: Supply chain: a set of firms that makes and delivers goods and services to the final consumer Logistics: Detailed coordination of tasks that involve many people 3. Know the retailer’s role in the supply chain. Retails are the final business within…

Words 2940 - Pages 12

Finance: Tesco and International Tesco Essay

past and what their plan. I will also talk about international Tesco Tesco is a British multination grocery in United Kingdom. It is the third largest retail in the world measured by revenue and the second largest measured by profit. It has stores in 14 countries across Asia, Europe and North America. It has market share around 30%. The company has founded in 1919, since the early 1990s Tesco has increasingly diversified geographically and into areas such as the retailing of books, clothing,…

Words 1094 - Pages 5

The importance of Customer Strategies in Retailing Essay

Through out the years it has been shown by many retailers that customer satisfaction is the foundation to any business thus the importance of customer strategies. A precise plan of action can either lead to success or failure. For success, retailers have to find the wants and needs of the consumer and construct coherent strategies that will lead them to customer satisfaction. The core basis of a retailer should be the following; Give the consumer an impressive experience that your competition cannot…

Words 1015 - Pages 5

Retailing and Uniqlo Essay

Summary UNIQLO is a famous casual clothing brand in worldwide. It is the trump card brand for FAST RETAILING GROUP and has always been ranked among the fashion industry. UNIQLO provides products in high quality and substantial price, the “all-match” style which is widely popularize by UNIQLO is accepted by consumers. UNIQLO brought the warehouse-type marketplace to japan, Implemented SPA strategy, supposes clothes which are suitable for all populations on sundry occasions. UNIQLO set up factory…

Words 4904 - Pages 20

Bill Walton Essay

greatest retail store the world has seen. You will learn about his methods of business and the keys to success. Also about how Walmart manages the Triple Bottom Line and some improvements they need. Lastly, Target and Walmart will be compared and you will see which company I in fact think is running their business in a more sustainable and efficient way. Walmart has evolved into the most successful retailing outfit the world has ever seen. Sam Walton built this magnificent enterprise…

Words 1801 - Pages 8