Review: Marketing and Marketing Behavioral Lab Essay

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MARKETING 301: PRINCIPLES OF MARKETING

Instructor: Howard Marmorstein
Kosar/Epstein Faculty Office Wing, Office: KE-504
Phone Office: 305.284.1776
E-mail: hmarmors@exchange.sba.miami.edu

Section N: Tuesday and Thursday 8:00-9:15 SB 502
Section S: Tuesday and Thursday 3:30-4:45 SB 402

Office hours: Tuesday and Thursday 4:30-7:00pm, or by appointment.
Please feel free to ask questions anytime. Email is the quickest way to contact me.

REQUIRED MATERIAL
The text for the course is:
Marketing by Grewal and Levy, 4th edition, McGraw-Hill/Irwin
ISBN: 9780078029004 – Hard copy; 9780078126635 –$154.00 (New) Custom copy

Additionally, chapter outlines are available on the course website. It is recommended you review and print these, bringing them to class to help you with note-taking.

RECOMMENDED MATERIAL
The course web site is on Blackboard (https://www.courses.miami.edu). Please register, as course documents and suggestions will be available on the site. Please download and print materials available for this course on the site for classes.

ACADEMIC INTEGRITY
Academic dishonesty in any form is not tolerated. This policy is required to encourage consistent ethical behavior among students and to foster a climate of fair competition. Personal integrity is a quality that is expected and respected at the University of Miami. The students must seek an education in a sound manner with devotion to honesty that will not be violated in search of an easy way to make a grade. The student’s academic conduct must be beyond reproach. Consequently, the Undergraduate Student Honor Code in is force at all times. Students are responsible for reading, understanding, and upholding the Honor Code, which is available from the Office of the Dean of Students.

Individual and group assignments will be turned in through SafeAssign. This program checks for plagiarism. Always give credit (cite) when using other people’s ideas and findings and NEVER copy the work of others word-for-word.

If I have reason to believe you were dishonest in the way you represented your work – either by not citing a source or copying work from a source including another student, peer, internet source or otherwise, you will get a 0 on the assignment. Depending on the situation I reserve the right to report the case to the Honor Council.

COURSE DESCRIPTION
This course is devoted to the study of marketing and the marketing system involved with the task of marketing products and services. In order to survive in the contemporary business world, organizations have to continually bring new ideas and products to the market. In addition, existing products have to be managed in a dynamic competitive environment. The overall purpose of this course is to acquaint you with the application, analysis, synthesis, and evaluation of the theories and practice of marketing. This course will serve to allow you to develop marketing plans based on an understanding of issues associated with: pricing and costing, buying behavior, market segmentation, channel management, and other marketing topics as they are applied to the marketing goods and services. Methods of instruction will include lecture, discussion, experiential (involvement) learning, and case analysis.

LEARNING OBJECTIVES
The primary objective of this course is to introduce the fundamental concepts in marketing. This course is designed to provide both marketing and non-marketing majors a solid overview of marketing in general. Consequently, a variety of marketing topics and a vast amount of material will be covered. Regardless of the student's major, it is expected that the student should develop the ability to approach/understand corporate decision making from a marketing perspective. The course will also heighten our awareness of ethical, social, environmental, and global issues in regards to marketing activities, and make us more knowledgeable consumers. Specific objectives
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