Essay on Rfid and Range Rover ‘the

RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT THE ALL-NEW RANGE
ROVER LAUNCH EVENTS

RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT EVENTS

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RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT EVENTS
OVERVIEW
‘The Key’ is an exclusive Land Rover system to provide movies, personalised content, convenience and unique privileges to Range Rover customers, and it starts with the ‘By Invitation Only’ (BIO) launch events.
The Key uses an RFiD (Radio Frequency Identification) system to create a link between physical interactive experiences at events and online digital content on a personal souvenir website landrover.com/thekey 3

RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT EVENTS
WHAT IS INVOLVED?
The system involves:
- Personal RFiD cards for event visitors
- Integrated RFiD readers within Nexus tablets and interactive displays
- An online ‘souvenir’ website where users can access content such as movies +

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RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT EVENTS
GUESTS ‐ ON ARRIVAL
- All guests need to be provided with a card
- Before you hand the personal card to the guest, you must touch it against the back of the Nexus tablet to activate it
- Then you need to ask for and enter their name, email address, postcode and tick ‘yes’ to receiving more information about the AllNew Range Rover

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RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT EVENTS
GUESTS ‐ DURING THE EVENT
- If there was no time to enter their personal details on arrival, you can ask them later during the event
- Encourage guests to use their card at the different event touch points, wherever they see the symbol for ‘The Key’. The screen will show an animation which tells them what content they can view on their website

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RANGE ROVER ‘THE KEY’
STAFF GUIDE FOR USE AT EVENTS

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