When looking at the ad, the viewer is able to see a woman dressed in an all black burqua with only her eyes showing, one of them busted as if she had been hit. The picture is an example of what happens in several Middle Eastern women's daily lives. It was reported that in Saudi Arabia, "one in every six women is abused verbally, physically, and/or emotionally every day" (Al Arabiya Staff). What the viewers also see is the words "some things can't be covered" written a little lower than the woman's eyes. The reason why the artist chose for the words to be placed here is so when someone glances at the ad, they are able to see it more clearly and focus on the woman and the message the ad is trying to