Ferdman’s friendly, conversational, and humorous tone, along with the usage of metaphors and personification, make his writing easily relatable to men. He uses “average Joe” slang, such as “dude”, in his headings, to engage his male-based audience. He uses humor by personifying men’s machismo as “the driver of so many questionable decisions made by men” (Ferdman para. 5. The adage of the adage. Not only is masculinity the main subject, but his humorous and conversational approach is entertaining to gain his male audience’s approval, while not being overly informative and scientific. Ferdman writes sentences like: “other times, it turns out, it can do more harm than good. Like, say, when it comes to caring for one’s health” (Ferdman para. 5. The adage of the adage. This sentence is very conversational, sounding like dialogue, which is engaging for all readers of his piece. Men reading this piece are not reading for statistics and information, since it does not rely heavily on logos, making the article engaging for its target audience. He also uses shorter sentences, such as: “she wondered whether the two might somehow be related. And she figured that there must be a way to find out” (Ferdman