One of the most impactful and influential commercials from the last Super Bowl was the Budweiser “Born the Hard Way” commercial. This commercial was one of the best in terms of relating to the common person by connecting things like: immigration, hard work, and following the “American Dream.” The storyline shows that no matter what adversity is faced, how hard the obstacles are, or how many people doubt, if the passion for the goal is strong enough it will be achieved. The commercial uses logos by telling the story of Budweiser founder Adolphus Busch’s journey from Germany to St. Louis in 1857. During this voyage he overcomes many tough situations that could have discouraged anybody in the middle of such a tremendous journey. While traveling
