King builds his argument is by the use of ethos. Ethos is a means of proving credibility of the author to the audience. Ethos are an important part of an argument because they can show how valid the author’s information and points are. In one part of his speech, Dr. King makes a statement that points out that violence is not the answer, though he has found that violence is what most people resort to in order to get their point across. Dr. King says that he has “experience in the ghettos of the North over the last three years”. The fact that Dr. King tells us how he has gathered his information, and that it comes from personal experience, makes his argument much more effective because it shows the audience that his information is