Lincolns’ logos are very clear. He does not beat around the bush but gets to the point. His poetic format made his speech more powerful. His logos weren’t just written or said, they were also on the ground itself. To give a speech where a horrible, memorable event took place gave the proof pertaining to what he was talking about. The logos were also presented the way Lincoln repeated himself with “…the people, by the people, for the people…” brought in the concept, that the people of the United States have these rights and everything done is for each