The most common commercial is one that compares the advertised product to the leading brand, but it’s not the only way. This tactic helps the audience understand the quality of the product. In the example of the Iams Dog Food, the audience is given many reasons to make the change to feed their furry friends using various rhetorical devices. This advertisement from the beginning shows a dog waiting by the window in hopes to see his owner, a woman who is wearing her military uniform. She proceeds to hug her pet and shows it affection before going inside to feed the dog. Throughout this situation, it appeals to dog lovers or owners of all backgrounds. Whether serving the country, or going to do some errands, dogs are known for missing their
