Kennedy’s inauguration has triggered the feeling of the public. After the tragic event, the subject of Kennedy is emotional such article by Eleanor Clift’s “Inside Kennedy’s Inauguration, 50 Years On” and a photograph by United States Army Signal Corps, “Inauguration of John F. Kennedy” prove this. Besides the similarities, there are differences in the way the audience perceives the media, and how abstract words and rhetorical appeals are used to make them