Jeannie Bird also uses another rhetorical strategy called logos, which helps with its marketing. The menu for Jeannie Bird is displayed in a simple way. Its main dishes are written out in white and colored chalk that are displayed on a chalkboard at the front of the small restaurant. The writing is clear, precise, and colorful. A description of the dish can be located directly below it. The prices of the food are also decent. By having everything set up in a way that is logical and easy to understand, it makes customers satisfied because they are able to locate things quickly and easily. Since Jeannie Bird’s prices are decent, this also will appeal to customers, who will see these prices as logical and not unnecessarily expensive. The store
