On the seventh of September in 1964, a controversial commercial was televised on the NBC channel. The commercial advertisement “Peace, Little Girl” that was meant to support Lyndon B. Johnson for the upcoming presidential election. The television advertisement stirred up controversy because of its subtle threat of nuclear war. In the political commercial, a little girl is seen picking petals of flowers while counting to ten. The commercial then transitions into a man counting down (from ten to one), and an atomic bomb exploding. Lyndon B. Johnson establishes ethos during this commercial by presenting two radically different choices to the public: love each other or die. During Johnson’s voiceover, he says, “These are the stakes- to make a
