Newspaper article “Australia needs to be Embarrassed” by the Canberra Times on the 28 March 1975 demonstrates Charles Perkins’ political footprint on Aboriginal rights and freedoms and further represents a turning point in the struggle for racial equality. The confrontational tone “In the next three months we will embarrass Australia beyond belief by an organised dynamic campaign at the United Nations in New York”. is employed by Perkins to express his intent to undermine Australia’s reputation on a global scale in order to mobilise support and generate attention to the issue. By seeking support from other nations, Aboriginals are provided a collective, more powerful and influential voice, increasing the likelihood for the government to act