Braun uses ethos when he makes mention of the Living Tongues Institute for Endangered Languages. Living Tongues is an organization dedicated to the recording of waning languages globally and to the revitalization of those nearing extinction. Such an institution proves to be a reliable part of the argument for protecting vulnerable languages, Native American and others, from complete obsolescence. They speak, in a reader’s mind, to the significance of recording, resurrecting, and protecting the Native American languages before it’s too