Rhetorical Analysis Of Smoking Campaign

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The picture above is composed to convey a powerful message; In the picture, there are two slides of a person smoking a cigarette. On the left side of the image, a woman is depicted smoking in an empty and dark environment. The most prominent aspect of the piece is the fact that the smoke protruding from the end of the cigarette flows through the air around the woman and eventually composes itself into a noose around the woman’s neck. The woman appears to be unaware of what the cigarette smoke is doing to her and has an almost cheerful or content expression. On the right side of the image, there is a hand holding a lit cigarette as well. The smoke from the end of this cigarette composes itself into a knife running parallel to the smoker’s wrist. …show more content…
Yours.” The array of photos from this campaign are all centered around the same basic thesis. “The truth- Kill a cigarette and save a life. yours.” Campaign is a series of artworks that are seen mainly on websites. Smoking ads, both for and against smoking, can be seen everywhere: on billboards, TV, the internet, posters in schools, and even in magazines and newspapers. The topic of smoking is a widespread phenomenon that is universally discussed and debated. While the image touches on every type of rhetorical appeal, the main ones that hit home are ethos and pathos. The smoke turning into an instrument of self-destruction impacts the viewer with a sense of concern and dismay. The black and white filter on every picture essentially takes the life out of the individual smoking and strengthens the message of negativity and death. The ideas that smoking is a form of suicide and greatly harms the individual and those around them are both strong examples of ethos pathos, and even hints of logos. There is not much logos appeal in the picture. There are no facts presented and there certainly is nothing that proves the harmful effects of smoking. In order to strengthen the point of the picture, the artist should add in little facts about the death and diseases involved with smoking. Kairos is lightly touched only in the sense that smoking is a constant issue that does not appear to be going away anytime soon. Making an argument against smoking can be used at any time and it will be the correct time, given the fact that smoking is such a widespread and perpetual issue in our world
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