Hence, by evoking a broad emotional appeal to the audience, Alang is able to encourage the reader to reflect on how surveillance technologies and social media groups further fuel social inequality. Alang’s usage of powerful analogies when describing how surveillance technologies fuel social inequality makes it simple for the reader to digest her argument, as the analogies are familiar. For example, when talking about how gentrification has changed the neighborhood, Alang draws an analogy of a 106-year-old Maple Leaf restaurant, which was “once known as the ‘kick and stab’ and is now a high-end gastropub that anchors the neighborhood’s northern edge.” (Alang) This analogy, while giving a specific example of how the restaurant has transformed into an exclusive entertainment facility for the upper-class community in the neighborhood, also serves as an example of the broader gentrification