'Rhetorical Analysis Of While Head And Shoulders'

Words: 483
Pages: 2

While Head & Shoulders brand is advertising a particular product (dandruff shampoo) that is not "sexy" by normal standards, they overcome this by playing upon the addiction to sex appeal and all things that exude it in our culture. Examining the ad, the only logos-or logic- that is used is at the bottom, where it states, "Sofia Vergara uses it"; in the ad, Sofia is shown as having very healthy hair, so it can be logically assumed that the product being advertised while also make one's hair shiny, healthy, and "flake-free". The above mentioned sentence brings ethos- credibility- to the ad as well, along with the picture of Sofia Vergara herself. Sofia's implicit endorsement of the product advertised implants the idea that the