Rhetorical Analysis: The Influencing Machines

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In the articles, Does Texting Affect Writing? by Michaela Cullington, and The Influencing Machines by Brooke Gladstone both use various rhetorical strategies to attempt to control the opinion of the reader. Due to the younger and less educated audience of Michaela Cullington’s Does texting Affect Writing?, she is able to use rhetorical strategies that are more apparent to the user, such as the structure of the paper, while Brooke Gladstone has an older, more educated audience which forces her to use more subtle, yet still effective rhetorical strategies such as the medium of her writing and the word choice. In her article, Michaela Cullington writes on the use of texting affecting ones writing. Students in high school are more susceptible than any other any age group to be addicted to their phones, and Cullington reflects this by using rhetorical strategies that are most effective to this younger, less educated group. The most prevalent use of rhetorical strategies in her paper is structuring the article similar to that of a scientific research paper. By doing this, the information Cullington provides is presented as well researched facts, rather than an opinion with little factual backing. …show more content…
While it is very effective at convincing the reader, it is also shows the bias of the author to an educated reader early on. Through the use of this apparent strategy, she runs the risk of alienating this educated group through easily noticing her bias. Cullington does not run into this issue, since the audience of this article is directed to younger, less educated students such as high schoolers. Due to the younger age and lower level of education, the risk of readers realizing this bias is low. This strategy works extremely effective for Cullington, but would not work well for a more educated audience such as Brooke Gladstone’s in The Influencing
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