The advertisement under rhetorical analysis is for the brand of yogurt, Yoplait. This particular brand of yogurt has gained its popularity worldwide by attracting the eye of many with its appealing attributes such as a range of more than forty flavors and its suitability to different groups of people with categories such as kid yogurt, Greek yogurt and the original yogurt. In retrospect, my first impression of the advertisement was that it was some sort of motherhood movement. It appeared to focus on defending the various ideologies of mothers and repel those who chose to judge how they raise their children or how they chose to look in terms of outward appearance. In particular, the purpose of the ad is to encourage mothers to keep