theory
assumptions present
criticism of theory
Ancilliary readings, chapters 1, 2, 3, 4, 5, 7, 9, 10, 12, 22, 23, 30
OBJECTIVE- QUANTITATIVE. INTERPRETIVE- QUALITATIVE.
7 Traditions
SpCRSScCP
1. Socio-Psychological- processes of interaction & influence (cause and effect). Explains why and predicts what will happen next. OBJECTIVE
2. Cybernetic- communication as a system of information processing. How does a system work? Correlation. OBJECTIVE
3. Rhetorical- Communication as an artful…
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