The movie Schindler’s List is a dramatic, historical, biography and meant to reach the viewer through use of visual and rhetorical aspects. This idea is reflected in the theatrical movie poster that accompanied its release. While the events depicted in the movie are set in a specific time and place and cover specific historical events the target audience is not limited to those who share a connection with them. Instead a broader audience is easily reached through the use of those same visual and rhetorical aspects in the poster. The Schindler’s List poster incorporates ethos, pathos, and logos through the black and white imagery, sparing use of color, and branding to illustrate the weight and importance of the film's subject matter.
With there being only two visual elements in color, the viewer’s attention is immediately drawn to them. In drawing attention to these specific aspects use of pathos is shown by giving a sense of importance and foreboding. The yellow title shows brightly in contrast to the dingy, black and white background making the viewer look closer at the details while scanning the rest of the poster. The red sleeve of a child reaching up to hold an adults hand is a…show more content… The faded list that overlaps the two clasped hands foreshadows the material of the movie given the name Schindler’s List and adds gravity to the true events behind the film. Where the print becomes legible the viewer can make out a numbered list of possible names from the actual list kept by Oskar Schindler. Furthermore, in the lower left corner where the numbers can be made out, they are revealed to be in the two hundreds. Showing historical accuracy with the count being well over two hundred and incorporating names of survivors’ logos is represented. With the addition of this information, connecting the viewer to the reality of at least two hundred human lives having been saved, pathos is seen
