Rhetorical Techniques Used By Nike

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Nike has created an advertisement to introduce its new design of women’s shoes and clothes, named DARE TO DANCE. The advertisement mostly appeals female dancers and women who love sports. There is a dancer posing on the bar, stretching and holding her foot in a dance studio. She is dressed in all bright colours, which makes she looks confident. There is quite a limited of texts appears in the ad. However, they are all in big size and are in capital, with many attractive colours. In this advertisement, the genders roles are twisted by using a female model to represent the sport’s brand, which did not normally happen previously. Besides, by using a yellow colour for both the shirt of a dancer and the word, “ME” in the phrase “DO IT ME”, the ad
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