Persuasion is a powerful tool that can leave a person wondering why they bought the expressive car they didn't need or why they purchased the shirt they never wore. I've experience the power of persuasion many times without realizing it. After some lecture in a social psychology course, I was able to recognized some persuasion tactics at a jewelry store. I chose to experience the persuasion at Don Roberto Jewelers at the fashion fair mall location. Every time I passed by I noticed that they draw at lot of attention to themselves. I've been greeted by a worker there numerous times as I walked by the store. During my experience at Don Roberto Jewelers, the persuasions tactics that I've identified and experience were: the foot in the door phenomenon,…show more content… what I notice is the be colorful wheel at the front of their store. As I've mentioned, I was always greeted by their worker even if I did go in the store but this time I presented myself as someone who was interest in making a purchase. As soon as I was near the store, I was greet by fashionable women that looked about my age and she asked me if I would like to spin the wheel and win some prizes. The wheels prizes contained T-shits, cups and various number of percentage off their product. I agreed and as result, my prize was 15 % off any item in the store and The women that greeted us then handed me the coupon. She then informed my friend that I that the store have many selection for girls and guys and since it near the holiday's there are other deals in the store. I informed her that I intend on looking for something anyway. The big wheels in the front of the store is the first step to attract costumer. They have two component to attract costumers which are attractiveness and foot in the foot-in-the-door phenomenon. According to Exploring Social Psychology by David G. Myers and Jean M. Jwenge, in persuasion, Attractiveness refer to" having qualities that appeal to an audience" (2018) and foot-in-the-door phenomenon refers to " the tendency for people who first agreed to a
